Illustrations for Hydro-Québec
During the year 2021, I had the pleasure of creating illustrations for Hydro-Québec's advertising campaigns. Hydro-Quebec is responsible for the production, transmission and distribution of electricity in Quebec.
Client : Hydro-Québec
Design and artistic direction : lg2
Style and creation
The color palette was already determined by lg2 and is a representation of light decomposing while going through water. While not entirely restricting the illustrations to the exact color palette, it was important for the client to respect the idea of this color specter.
The illustrations have been designed to be usable in multiple and varied contexts. Attention has been paid to the separation of the different elements in separate layer in order to facilitate the animation
Web
It was important for the client to be able to easily integrate the illustrations according to their web needs. This is why most of the illustrations are designed in such a way that they can be detached from the background and moved at will.
